WEBVTT

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I’m Werner de Wolf from Schréder

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It has been great to be here in Smart City
Show in Barcelona for the last few days.

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It has been a pleasure for us
to participate in the Smart Deal by Kurrant.

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We are Schréder, we are a Belgium headquartered
global player in lighting of public spaces.

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So all what we do is about providing
more safety,

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providing more comfort
for people living in public spaces

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and through a very
sustainable way.

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As we are, company
active in public lighting,

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we really believe there is a massive,
advantage of using, the light bulbs

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which are around the world,
which are every 50, 60m,

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I think almost 250 million
of them in Europe,

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they are all, let's say powered,
they are maintained, they are at elevation.

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So they provide a great asset to add
additional functions beyond lighting.

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And, in our strategy,
we indeed see it growing from lighting

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into smart lighting
and from smart lighting into smart city.

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And the reason we are
here, is indeed to discover,

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new technologies, innovative ideas
from startups, scale ups from all over the world

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to help and stimulate them also,
to give back and to help them grow.

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But in the end, to indeed
see how we can further evolve the company

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from a smart lighting
company is a smart city company.

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I see a lot of people speaking about technology,
and I think it's good , its great.

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But I think I would recommend them also

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look at your use cases
and make sure that what you are doing

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is indeed really helping
the city become smarter

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and give them a return on investment,

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which can be monetary
or socially doesn't matter.

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To make sure that indeed
you are not just looking at technology,

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but looking at use cases that help cities
to become, smarter and and better, number one.

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Number two, be laser focused.

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I mean, we still see too many people doing
lots of different use cases.

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It's very hard
to be the best in one thing.

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It's almost impossible to the best
in too many things.

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So clear focus, I think, is another recommendation
from us to the startups.

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Be laser sharp on what you do,

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it's better to be the best
in a small area,

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Then to be the medium
player into, two broad areas.